Recent innovative packaging developments have predominantly revolved around different aspects of sustainability, such as
These trends are being pushed by multiple drivers, starting with individual consumers being more eco-conscious, along with brands wanting to be more forward thinking and focusing on the 3 R’s (Reduce, Reuse, Recycle).
The complexity of creating and selecting the right packaging is to guarantee that it is optimised for human and environmental health and safety, while other parameters include but are not limited to: performance aspects, eco-friendly solutions, speed-to-market considerations and cost efficiencies.
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