New campaign features beauty influencers who will use the prototype mirror to demo dermaplaning and produce content to help dismantle toxic beauty culture.
As part of the roll out of its new Hydro Silk Dermaplaning Wand, Edgewell Personal Care brand Schick has unveiled the Hydro Silk Unfiltered Beauty Mirror, a prototype that livestreams unedited content. The goal: encourage all women to ditch filters on social media.
Edgewell says the prototype is uniquely designed to build emotional awareness and self-compassion, encouraging women to face and embrace their up-close reflection by generating authentic, unfiltered beauty content.
The mirror features a built-in smartphone slot that allows users to stream live content from the mirror’s reflection on Instagram and TikTok; it eliminates distracting likes, comments, shares from followers in real-time, removing the ability to filter content before sharing with the world.
As part of the Hydro Silk’s “You, Unfiltered” campaign, beauty influencers will use the mirror to produce live, unfiltered beauty content across Instagram and TikTok this month in alignment with Mental Health Awareness Month.
Beauty influencers will live-demo the new Hydro Silk Dermaplaning Wand, too.
The Hydro Silk Dermaplaning Wand is a refillable, premium, full-face dermaplaning tool. It features a professionally inspired ergonomic handle and exfoliating edge with unique micro guards to protect delicate facial skin. In addition to removal of fine hairs and improving skin texture, dermaplaning is said to help absorption of lotions and serums.
05.11.22
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