Customized for consumers’ needs, My Specialist Hair Analysis was developed by Henkel’s research and development experts, marketing teams and the Shanghai Advanced Research Institute – bringing together a breakthrough technology with a premium haircare and an advanced shopping experience. A specially generated dryness and damage evaluation system checks the consumer’s hair constitution and displays it on a 1 to 5 scale. To achieve a more profound result, consumers are requested to fill out an additional questionnaire that assists in determining the individual health of the scalp.

Kesinee Charoenchitpaisarn, Regional Marketing Director Schwarzkopf Hair Care Asia-Pacific, is delighted to present the pilot of the brand: “We want to stay on top of the personalization trend and grow our consumer relationships. We believe Schwarzkopf My Specialist will definitely improve the consumer experience and journey.”