The Cosmetics Testing News

Follow the testing news dedicated to innovations and trends in the evaluation of active, ingredients, cosmetics and medical devices

  • Français

Sensory Claims in Cosmetics by Karl Lintner via SpecialChem

12 March 2017

Tuesday Mar 28, 2017 – 10 am NY – 4 pm Paris

Formulation

Renew your claims by focusing on the sensorial experience brought by your cosmetics and address your consumers’ quest for novelty, in a context where ingredient innovation is low.

Karl Lintner will help you step into Sensoriality by discussing ingredients which can improve sensorial aspects (well-being, positive emotions, pleasure…) and how to scientifically measure consumer’s perception (eye-tracking, speech analysis, lie-detector…).

Read more…