Sensory Claims in Cosmetics by Karl Lintner via SpecialChem
12 March 2017
Tuesday Mar 28, 2017 – 10 am NY – 4 pm Paris
Formulation
Renew your claims by focusing on the sensorial experience brought by your cosmetics and address your consumers’ quest for novelty, in a context where ingredient innovation is low.
Karl Lintner will help you step into Sensoriality by discussing ingredients which can improve sensorial aspects (well-being, positive emotions, pleasure…) and how to scientifically measure consumer’s perception (eye-tracking, speech analysis, lie-detector…).