The Cosmetics Testing News

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Sensory Claims in Cosmetics by Karl Lintner via SpecialChem

Tuesday Mar 28, 2017 – 10 am NY – 4 pm Paris


Renew your claims by focusing on the sensorial experience brought by your cosmetics and address your consumers’ quest for novelty, in a context where ingredient innovation is low.

Karl Lintner will help you step into Sensoriality by discussing ingredients which can improve sensorial aspects (well-being, positive emotions, pleasure…) and how to scientifically measure consumer’s perception (eye-tracking, speech analysis, lie-detector…).

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