Sharing the same sun: How pandemic trends reshaped sun care via TKS

Consumer lifestyles and priorities shifted because of the pandemic. The behavioral and structural changes caused new trends, which include appreciating time outside. Sun care companies have an opportunity to listen and respond to the changing perceptions of consumers by fitting sunscreen into these highlighted considerations. Further, the new priorities of consumers present several areas of growth and innovation.

By acknowledging and addressing the evolving social climate, specifically towards inclusivity and sustainability, companies can demonstrate industry awareness of market trends and, ultimately, create an advantageous product to better connect with the consumer.

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