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Shiseido reveals wrinkle improving capabilities of retinol formulation via Cosmetics Design Europe

28 April 2017

By Natasha Spencer, 25-Apr-2017
Japanese multinational personal care giant, Shiseido, conducted a clinical trial into the effect and efficacy of retinol active ingredients in improving wrinkles.

Retinol: the active ingredient

Shiseido reveals that retinol-formulated products have a positive effect and efficacy in improving skin wrinkles.
Acquired for the first time in Japan, the retinol acting ingredient has been recognised for their effect and efficacy, with Shiseido claiming that the formulation has improved ‘deep’ wrinkles in women in nine weeks.

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