Shiseido Company, Limited (“Shiseido”) has scientifically verified through joint research with the National Institute of Information and Communications Technology (NICT) that facial skin radiance influences facial attractiveness and gives a good impression to other people. It was also found that skin radiance in the face creates a younger impression; the age estimated for facial appearance is about three years younger than a face without skin radiance.

Until now, it has been often thought that facial skin radiance gives a positive impression to others, as a glossy state representing healthy skin; however, there was no sufficient scientific evidence provided.
These study results can be applied to the future development of skincare and base makeup products that have a high emotional value of creating radiant skin, which gives a good impression to other people.

Not only in real, face-to-face communication but also virtual communication via monitors and smartphones, a face with appropriate skin radiance can convey a healthier and more attractive impression.
The results of this study were published in the International Journal of Cosmetic Science (November 20, 2020).

Research background

It is very important for us to lead daily lives fully of spirit and vigor, and the modest daily activity of cosmetic has the power to enrich and revitalize the mind as well as the skin. Today, people are spending more time at home and more likely to communicate via monitors and smartphones due to the COVID-19 outbreak, and amid such circumstances, the importance of skincare and the need for makeup has been recognized anew.

The emotional value of the impression given by facial skin radiance is a subjective and perceptual experience and was difficult to scientifically verify prior to now. Therefore, we conducted an evaluation in collaboration with NICT by applying our accumulated methods in affective science, psychological research, and psychophysical research, which is our strength.

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