12 February, Substantiating Wellness Claims for Holistic Skincare Products by Karl Lintner & SpecialChem
11 February 2020
Online course: Wednesday Feb 12,2020
Embody proven wellness and feel-good experience in your cosmetic products by better understanding what will influence such positive emotions, and how to characterize the sensorial effects (mindfulness, pleasure…) in a scientific manner.
Karl Lintner will help you jump into neurocosmetics, the science studying the brain to skin connection, and how this knowledge translates into practice, so in the end you’re able to make clear, simple substantiated sensorial claims.
Why should you attend?
Today’s consumers buy experiences rather than ‘just’ a product meeting a dedicated function. At the same time, the same consumers ask for proofs for anything you claim… But how can one ’measure’ well-being, feel-good, or any other emotions in a scientific way? Join this course and:
- Get a thorough understanding of the new science (Neurocosmetics) that is redefining the personal care industry!
- Stay abreast with latest ingredient advances: “sensactives” and “emo-actives”, combining bio-activity, sensoriality, & QoL (quality of life) benefits that are measurable & claimable.
- Review new testing methods to substantiate sensorial claims (eye-tracking, speech analysis, brain mapping, body posture…)
- Successfully translate complex scientific test results into clear & simplified language to support your claims.
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