Context is right at the heart of what we do at MMR; gathering real-life consumer feedback in-the-moment and turning it into actionable insights for our clients. As such, we’ve developed a brand new methodology – Out of the Lab. It’s our unique way of leveraging sensory panel expertise in real life settings, capturing in-depth learnings around consumption or usage experience.

Our highly trained sensory panelists provide in-depth sensory characteristics of food and non-food products every day, so it makes complete sense to utilize their training and expertise to evaluate products and packs in realistic usage settings, such as in their kitchens, bathrooms or even their cars!

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Published by Ellie King, Sensory Director on October 24, 2018