Tis’ the month of Cosmoprof and we hope to see many of our industry friends in Vegas. If you plan on attending, we’d love the opportunity to chat with you about this month’s Beauty by the Numbers topic – Claims! Join us for our two speaking sessions or drop us a note and let’s get together for coffee. In the meantime, enjoy reading about how claims sell more product!

Don’t miss us at Cosmoprof!

Come hear us speak at the following sessions:

Green Beauty Brand Building: A Complete Outlook
Sunday, July 29th at 11:00 a.m.

High on Beauty: The Cannabis Dilemma
Sunday, July 29th at 3:30 p.m.

Get to know your consumer better, while standing apart from competitors and mitigating risk. TBC leads the pack in conducting beauty product testing (consumer in-home use testing) for 5-star consumer claims that not only help sell products, but mitigate the risk of class action and/or false claims suits.  If you are looking for in-depth research on the beauty buyer via intimate focus groups or large-scale quantitative studies, we can help in that way as well. We welcome the opportunity to work together.

In Beauty,
Denise Herich and Jennifer Stansbury, Co-founders and Managing Partners
jenn@benchmarkingcompany.com, 703-871-5300, ext. 102
denise@benchmarkingcompany.com, 703-871-5300, ext. 101

Recent Posts

GBA Group – Excellence in services for the cosmetics industry at in-cosmetics Korea 2025

GBA Group is a leading group of laboratories with a solid reputation backed by over…

Stripping tape for collecting Keratinocytes (dead skin cell) by Intech CO. at in-cosmetics Korea

Now, INTECH CO. developed stripping tape to collect Dead skin cell. - Basic Skin Research…

Korean Cosmetics Marketing Strategy: Dominate TikTok Like K-Beauty’s Leaders via Spray

K-Beauty's Global Takeover: A Success Story The Korean beauty industry has achieved an unprecedented milestone:…