Technologies & Methods for the evaluation of the efficacy and claim substantation via Beiersdorf

Beiersdorf is one of the world’s leading companies when it comes to developing new testing procedures. Our mission is to develop customized products that are carefully formulated, painstakingly tested and naturally effective. To achieve this, our skin researchers use electron microscopes and biochemical, molecular biological and cell dynamic procedures to search for new ingredients that protect, support or promote the biological processes in the skin’s cells. They are supported by physicists and bioengineers who, for example, measure test subjects’ skin characteristics using the latest biophysical methods with regard to wrinkles, elasticity, thickness, and moisture.

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