Consumer product testing, along with procedures for implementing claims substant­iation protocols, is increasingly becoming one of the most talked about topics in the product development process.

Whether a company produces cosmetic products for small, independent boutique brands or for large multinational corporations, the race to enhance (or at the very least, match) a product’s on-package claims to its competitors’ is of paramount importance to gain a crucial foothold in the relevant market and target demographic.

One of the main claim substant­iation areas in modern cosmetics—although one of the least verbosely exhilarating for marketing departments—is moisturi­zation in skin.

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Published by Chris McLeod, on May 30, 2013