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The 10 Most Innovative Beauty Companies of 2021 via FastCompany

Though the pandemic has shifted our perspectives on wearing makeup and styling our hair, the beauty industry didn’t wither in 2020—it just brought treatments homes. From hair color to manicures to laser facial treatments, this list is packed with innovations that help us look (and feel) better even when we’ve canceled all our usual appointments.

1. CREDO BEAUTY

For tackling the beauty industry’s packaging problem

Last March, clean beauty retailer Credo Beauty announced its Sustainable Packaging Guidelines, which require its 135-plus brand partners to meet specific standards meant to reduce the use of single-use items, virgin plastic, and non-recyclable materials.

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Published by FastCompany on March 09, 2021

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