It can take different forms: from the standardised technique with a panel trained to the consumer evaluation on a more naive population.
According to the need, the normative methodology can be replaced by the organisation of comparative consumer tests allowing to combine the consumer preference with the perception that they have of the appearance, the odour, the texture of the products tested.
It is then possible through the same study to connect statistically sensory performance, perception of efficiency and consumer preference.
Pascale BARLIER
pascale.barlier@cercotests.com
5 rue St Georges
75009 PARIS
Tél : 01 42 66 00 34
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