The “New Normal” of Skin Care & Makeup Shopping via Global Cosmetic Industry

PowerReviews surveyed 10,646 consumers to shed light on the shopping habits and preferences of those purchasing beauty products, specifically makeup and skin care items.

COVID-19 has caused lifestyle changes for everyone around the world, which has led to changes in beauty habits, too. For example, many consumers are cutting back on makeup use, likely because they’re not leaving the house as much.

In fact, the survey found that 54% of consumers indicate they wear less makeup now than pre-pandemic with focus now switching to skin care, with 56% indicated they’re more focused on skin care now than they were before the pandemic.