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The Science Behind Beautiful Skin at the AAD via Happy

May 11, 2017

The line wrapped around the exhibition stand as attendees eagerly awaited to step inside the booth. But these weren’t preteen girls queuing to see their favorite online celebrity; no, the crowd was made up of dermatologists determined to learn more about Procter & Gamble’s technology that helps make beautiful skin possible. The American Academy of Dermatology has been holding its annual meeting now for three-quarters of a century, an event that attracts docs from all over the world and nearly all of them, it seems, end up at the P&G exhibition stand during the four-day meeting, which, this year, was held in Orlando.

P&G researchers were presenting their latest findings on what makes for “exceptional agers,”those lucky consumers who seem to avoid the sags and bags and dull skin tone that mark so many of us as we get older. The study, “Genetic and Lifestyle Factors Contribute to Youthful Facial Appearance,”was conducted by P&G researchers, as well as teams from 23andMe, Inc. and Massachusetts General Hospital and Harvard Medical School.As part of a Multi-Decade and Ethnicity (MDE) study, teams studied skin aging in women aged 20-74. Among the 155,000 responses obtained from unrelated women of European descent, about 7% (more than 10,800) were identified as “exceptional skin agers.”