by Audrey Latimer

Thanks to social media, consumers can instantly express their approval—and disapproval—of a brand and its products.

Cherry Pick specializes in tracking engagement and “valuable expressions of intent to purchase beauty products” on social media. The company reportedly tracked engagement such as “I Want This!” and “Need!” and compiled “The Cherry on Top Beauty Report” for February 2019.

Among the report’s findings were the top claims, benefits and key ingredients currently attracting beauty lovers.

The Top Color Cosmetics Claims, Benefits and Ingredients in February 2019

Blush

• Claim: Paraben-free
• Benefit: Hydrating
• Key ingredient: BHA

Bronzer

• Claim: Cruelty-free
• Benefit: Waterproof
• Key ingredient: Murumuru butter

Eyeshadow

• Claim: Cruelty-free
• Benefit: Long-wearing
• Key ingredient: Squalane

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