Makeup can reduce perceived age, improve first impressions and increase the self-esteem of those who apply it.

For people active in the personal care industry, one of the most vexing comments made by laymen is, perhaps, that cosmetics are “frivolous and useless.” The statement is so preposterous that it hardly deserves comment.

It could be pointed out that a half-of-a-trillion-dollar industry is likely to address a global need.

Personally, when I stopped conducting research in a cancer institute and entered the skincare industry, I suddenly felt that I was asked many more questions about my work, in social gatherings, than I was asked before, when I was a pharmacologist.

Read more