Cosmetify’s Beauty Index has revealed the top 10 brands that saw an increase in popularity, as well as the brands that experienced a popularity decrease, based on the platform’s search volume in 2020.

Brands that grew in search volume

1. PÜR 3337.9%
2. Kitsch 115.5%
3. Merci Handy 65.6%
4. Jouer Cosmetics 29%
5. Le Labo 23.7%
6. EOS 20.7%
7. Diptyque 14.4%
8. Wet n Wild 14.4%
9. Pacifica 13.2%
10. Jo Malone London 8.5%

PÜR’s increase could be due to the collaboration with beauty influencer Raw Beauty Kristi that sold out hours after its launch in July.

Kitsch and Merci Handy are both on the rise due to the necessities they offer: Kitsh’s different style protective masks and Merci Handy’s hand saniziter in holographic packaging.

Three fragrance brands, including Le Labo, Diptyque and Jo Malone London, all saw an increases as well.

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Published by Global Cosmetic Industry on Fabruary 24, 2021