Veracity: Skincare Focused on Getting to the Why via Beauty Matter

Like many beauty start-ups, Veracity was born out of necessity. Founder and CEO Allie Egan shares her path to discovering the connection between hormonal health and skincare. Her personal experience inspired a science-backed, personalized skincare solution delivered through a simple saliva test to identify the root cause of skin issues. Egan is focused on solving the root cause, not simply creating products to address the symptoms.

Tell us a little about your career. How did you find your way into the beauty business?

I have spent my career in the worlds of beauty, wellness, and fashion, but on many different sides of the table. I first discovered my passion for building consumer brands when I was an investor at L Catterton. It was there that I realized I wanted to work inside a company, creating something new and meaningful that people needed. So, I took a detour and went to Harvard Business School, where I studied marketing and operations and worked with some great companies including Glossier, Alice + Olivia, and Pure Barre. After graduation, I moved on to head teams in marketing and digital at Estée Lauder, working with brands like La Mer, Clinique, and Origins. At the age of 32, I had the amazing opportunity to become CEO of the fashion brand Cynthia Rowley. I loved working in the fashion industry, but it is the combination of science and the consumer experience that has always drawn me back to beauty and skincare.