For the second year in a row, Wella Professionals was present at the prestigious Consumer Electronics Show, showcasing two outstanding new developments in smart salon technology: Smart Mirror and Color DJ.

“Everyone knows that Wella has a very long history of being a full-service brand – so we wanted to be able to reinvent that concept in today’s world, using the power of technology and data. And that’s why we’re here at CES talking about these new tools,” said to Estetica Chris Chesebro, Senior Vice President, Digital Transformation & Ecommerce at Coty Professional Beauty. “We are introducing two premier services. One that would look at a product as a service, Wella presents Color DJ, first launched in 2018: a world’s first in-salon devices giving hairdressers the power to create for their clients ultra-personalized color masks. With over 60 billion color combinations possible, in addition to personalized levels of conditioning properties and fragrance, salon clients walk away with a bespoke, take-home product completely tailored to their needs.”

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