What Consumers Are Searching For When It Comes To Sustainable Beauty via Beauty Independent

If there’s one thing the panelists at Hairstory’s recent Sustainability Beauty Summit could agree on, it’s that there’s a lot of work that needs to be done in the eco-conscious space, whether it’s combatting greenwashing, advocating for federal regulation or deciding on universal terminology.

Sustainable beauty isn’t black and white, but rather is characterized by shades of gray, emphasized Hairstory CEO Eli Halliwell, former CEO and president of Jurlique. He underscored, “Sustainability is a journey, not a destination.” On the journey so far, strides are being made by brands and interest is gaining among consumers as Olivier Zimmer, co-founder of data science firm Spate, made clear with Google search information he shared during the summit. Spate’s analysis shows that searches for sustainability have increased 18.5% year-over-year from 2018 to today. There was a slight dip in interest in March and February last year due to the pandemic, but there was a quick recovery in the summer.

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By TAYLOR BRYANT- APRIL 13, 2021