Non classé

What Consumers Are Searching For When It Comes To Sustainable Beauty via Beauty Independent

If there’s one thing the panelists at Hairstory’s recent Sustainability Beauty Summit could agree on, it’s that there’s a lot of work that needs to be done in the eco-conscious space, whether it’s combatting greenwashing, advocating for federal regulation or deciding on universal terminology.

Sustainable beauty isn’t black and white, but rather is characterized by shades of gray, emphasized Hairstory CEO Eli Halliwell, former CEO and president of Jurlique. He underscored, “Sustainability is a journey, not a destination.” On the journey so far, strides are being made by brands and interest is gaining among consumers as Olivier Zimmer, co-founder of data science firm Spate, made clear with Google search information he shared during the summit. Spate’s analysis shows that searches for sustainability have increased 18.5% year-over-year from 2018 to today. There was a slight dip in interest in March and February last year due to the pandemic, but there was a quick recovery in the summer.

 

Read more…

By TAYLOR BRYANT- APRIL 13, 2021

Recent Posts

ZOOM#33 – Deep dive into the Make-Up claims by Skinobs

Welcome to this 33rd edition of ZOOM, a magazine dedicated to preclinical trials and clinical…

Skin analysis with Antera 3D CS: Accurate and reliable imaging by Miravex

Precision and reliability are essential in dermatology and aesthetics. The Antera 3D CS by Miravex…