Why Antibacterial Will Become a New Standard for Beauty, via BeautyMatter

Bacteria and beauty have been closely intertwined. From acne treatment to the recent rise in microbiome facial care (a market set to be worth $2.97bn by 2030), the dynamic between the two has been either one of rapid destruction or growth promotion. Mother Dirt’s AO+ Mist landed somewhere between the two, using an ammonia-oxidizing bacteria, which converts ammonia and urea into nitrite and nitric oxide, to battle acne-causing germs.