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Wildlife Friendly Certification Could be the Next Big Stamp of Approval for Beauty Brands via Cosmetics Business

Humans and animals may have shared a planet for millennia, but only in recent centuries has mankind recognised that for the world, its wildlife and communities to thrive, we need to go beyond basic coexistence.

Now more than ever, businesses have a responsibility to act sustainably, taking into account their impact on the environment, animals and people. From the sourcing of ingredients to logistics and transport, and packaging, consumers are increasingly questioning the ethos of brands and asking whether a company truly meets their own standards.

Scottish beauty brand Seilich recently became the first UK-based brand to be awarded Wildlife Friendly Certification – a mark that shows a company’s commitment to sustainability, wildlife and habitats.

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Published via Cosmetics Business, August 12th 2020

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