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Color Cosmetics’ Rebound via Global Cosmetics Industry

30 May 2022

New product, ingredient and packaging innovation is poised to capture resurgent growth.

U.S. prestige makeup sales for 2021 were up 23%, totaling $7.1 billion, per NPD, in part powered by nail care. Recovery was seen in the makeup foundation sector amid more away-from-home activity.

On the mass beauty side, U.S. sales of color cosmetics and nail products grew 17%, per NielsenIQ, while sales of false eyelashes and eye cosmetics grew 37% and 21%, respectively.

The foundation, primer and tinted moisturizer sectors grew in the double digits in 2021, as did makeup-setting sprays and removers. Growth was also seen in social media darlings such as cream and stick blushes.

Of note, per NPD: “brands born from makeup artists and social influencers had the highest revenue gains among all the makeup brand types.” Notably, average prices rose 2% in the prestige sector, per NPD, while online sales were down year-over-year. On the mass side, the categories facing highest inflation include color cosmetics and nails (up 19%) and facial skin care (up 31%).

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By Jazmine Simon