The Cosmetics Testing News

Follow the testing news dedicated to innovations and trends in the evaluation of active, ingredients, cosmetics and medical devices

Efficacy By Asia Cosme Lab

19 July 2022

94% of Gen Zers in China do research on product ingredients, efficacy and safety before purchasing to know if the product is suitable for their skin type & concerns*.
*Source: CBNData.

This figure highlight Chinese consumers pain point since the instability of ingredients and additive of paraben: freshness of skincare products.
So ‘Free from’ claims + mono dose packaging able to maintain the freshness are now 2 key assets to highlight product safety and efficacy.

Read more…

By Asia cosme Lab