L’Oréal raises the bar in Africa with new R&D facility via Cosmetics Design Europe
30 May 2016
By Simon Pitman, 24-May-2016
The world’s biggest cosmetics player has made no secret that it sees Africa as its biggest potential growth market moving forward, and a new R&D facility in Johannesburg reflects that optimism.
The facility will be opening its doors in July, and will be the hub for products that meet the specific hair and skin care needs of the diverse African population in the Sub-Saharan region.
In a recent interview with the company’s Consumer Evaluation Manager Julia Gichuri at the Research Centre for Sub-Saharan Beauty, this expert outlined the direction for the development of the company’s business in Africa and how it expects to meet consumer needs.