REN fights pollution damage with interactive map via Cosmetics Business
11 July 2016
REN has launched an interactive pollution map on the landing page of its website. The tool shows consumers how polluted their city really is and highlights where consumers are using the brand’s Flash Defence Anti-Pollution Mist.
The Plume Index demonstrates levels of pollution in set areas. Places are labelled as being “fresh”, or having “moderate”, “high”, “very high” or “excessive” levels of pollution.
Polluted air is widely believed to have adverse affects on the body, and an increasing number of skin care experts believe it contributes to skin ageing. REN launched the Flash Defence Anti-Pollution Mist to shield and protect the skin from free radicals and environmental pollution.