REN fights pollution damage with interactive map via Cosmetics Business

11 July 2016

July 5th.

REN has launched an interactive pollution map on the landing page of its website. The tool shows consumers how polluted their city really is and highlights where consumers are using the brand’s Flash Defence Anti-Pollution Mist.

The Plume Index demonstrates levels of pollution in set areas. Places are labelled as being “fresh”, or having “moderate”, “high”, “very high” or “excessive” levels of pollution.

Polluted air is widely believed to have adverse affects on the body, and an increasing number of skin care experts believe it contributes to skin ageing. REN launched the Flash Defence Anti-Pollution Mist to shield and protect the skin from free radicals and environmental pollution.

Read more


Save time and easily find the methods and the testing suppliers to substantiate your actives and cosmetics claims.

Don't miss our weekly newsletter

* Receive regular news of what's moving the world of preclinical and clinical testing of the Beauty industry

Save time and easily find the methods and test providers to validate your product claims.