Products

Why Chinese Men Want to Be Beautiful via Jing Daily

In 2019, Chinese livestream star Austin Li Jiaqi’s only failure was that he couldn’t sell male skincare sets to his female fans. That’s because they all said: “He doesn’t deserve that! What’s next?” But the next day, he changed his approach to selling these products. His new pitch? “Buy him his own skincare so he won’t steal your expensive ones.”

The market for male skincare got overlooked for many years. But in 2021, it began trending in China. From 2020 to 2021, more than 15 fundraising rounds took place for brands targeting young male beauty brands in China, including six for Make Essense and three each for Dear Boyfriend and Tabula Rasa, the latter having been on the market for less than a year.

So what has changed among Chinese men?

Read more…

By Tanguy Laurent – January 26, 2022

Recent Posts

StratiCELL expands its testing offer to women’s health

The human vaginal mucosa is comprised of a protective multilayered epithelium with a squamous, stratified…

The rise of vegan beauty and its challenges by Integra

Veganism is no longer just a dietary choice; it’s a full lifestyle movement that influences…

EU to host webinar on Ecolabel standards for sustainable cosmetics via Personal Care Insights

The European Commission (EC) is hosting a free, one-hour webinar, “When Beauty Meets Green: The…