Emotive and Wellness Claims for Cosmetics by Carys Smith, Ayton Global Research
4 January 2022 - 0 comment
Beauty and Wellbeing The beauty industry has become a major player in the wellness revolution as self-care has become a…
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Claim Validation and the Real Consumer Voice by Ayton Global Research
29 June 2021 - 0 comment
Brand Trust and Authenticity: the ascending star of the cosmetics world, and theming across the majority of new generation brands,…
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