‘Virtual Beauty Tests Used to be Gimmicky but Now they are Useful’ via BBC news
13 July 2021 - 0 comment
When it comes to beauty products the phrase “try before you buy” used to require a visit to a physical…
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Claim Validation and the Real Consumer Voice by Ayton Global Research
29 June 2021 - 0 comment
Brand Trust and Authenticity: the ascending star of the cosmetics world, and theming across the majority of new generation brands,…
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Sun Care Innovation 2021 via Global Cosmetic Industry’s
8 June 2021 - 0 comment
The global sun care products market size totaled $13.03 billion in 2019 and is projected to grow at a CAGR…
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Losing its Colour? Data Suggests Japanese Consumers have Developed New Make-up Needs and Preferences via Cosmetics Design
1 June 2021 - 0 comment
Reviews on cosmetics portal @cosme have revealed several new make-up needs and concerns that have emerged in Japan during the…
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Testing Moisturizing Claims for Skin via Cosmetic & Toiletries
4 May 2021 - 0 comment
Consumer product testing, along with procedures for implementing claims substantiation protocols, is increasingly becoming one of the most talked about…
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Boost Lab Launches Skin Advisor AI Platform via Global Cosmetic Industry
27 April 2021 - 0 comment
Boost Lab, an Australian cosmeceutical brand, has launched its Skin Advisor technology, giving consumers free personalized skin care advice and AI-driven product…
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Beauty on-demand : One-hour Delivery Services for Cosmetics the New “Habit” in China by CosmeticsDesign
23 February 2021 - 0 comment
Dada Group operates JDDJ, one of China’s largest local on-demand retail platforms for retailers and brand owners, as well as…
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In the US, Test providers strive to prove a product’s efficacy for consumer confidence by Happi
27 October 2015 - 0 comment
Tried & True – By Melissa Meisel, Associate Editor – Published October 1, 2015 Great claims can provide a big…
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