L’Oréal Launches At-Home Hair Color Service via Global Cosmetic Industry
29 September 2020 - 0 comment
In response to a 40% increase in hair color inquires to the consumer care center at L’Oréal during the pandemic, the…
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Skin Care Claims & Testing for Brand Reputations via Global Cosmetic Industry
1 September 2020 - 0 comment
What do consumers want? Products that fulfill their promise. The global skin care market will be worth a projected $189.3 billion…
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Claims in the Indie Brand Era via Global Cosmetic Industry
30 June 2020 - 0 comment
Indie beauty has a claims problem. As discussed in the first part of this series (see sidebar), indie beauty brands…
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Clean Beauty Decoded via Global Cosmetic Industry
2 June 2019 - 0 comment
Jeb Gleason-Allured, Global Cosmetic Industry and Rachel Grabenhofer, Cosmetics & Toiletries Clean beauty is something everyone is talking about without…
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