The Cosmetics Testing News

Celebrity hairdresser brands are making waves and are especially popular among young Europeans. As a result, haircare is no longer…

While makeup remains the largest category in the U.S. prestige market, its sales grew 5% in the first half of…

Should perfumes not open up to more multi-ethnicity, following in the footsteps of the skincare and makeup categories? Specialists of…

The coverage of a makeup foundation is a perceived attribute which is not captured by opacity or any other single…

IMASENS launches its innovation center, for cosmetics companies looking for innovative and complementary approaches! How does it work? IMASENS Innovation…

The makeup category was one of the main drivers of prestige beauty growth last year in Brazil. Representing a third…

A Brief History of Customized Beauty In her eNewsletter, Young recalled Procter & Gamble’s Reflect. The six-year, $80 million investment…

As beauty trends continue to evolve, lash and brow services have surged in popularity, offering simple yet effective ways to…

Sweat proof makeup can be a necessity when living in a hot and humid climate, getting caught in the rain,…

Zalpha, the fusion of Gen Z and Alpha born between 1997 and 2024, currently constitutes a remarkable 25% of South…

Personalized makeup devices have been in development for years now, including upstarts like Mink’s cosmetic “pen” and L’Oreal’s YSL Rouge…

Multitasking: it’s become the norm for all of us. Moreover, it’s something we’ve grown to expect as consumers, especially in…

Secure your spot! [Register here] Event Details Date and Time: June 12th, 16:00 CET / 10:00 ET Duration: Approximately 30…

Time-Saving Techniques for Natural and Effective Formulations Cosmetic formulators face the challenge of replacing petrochemical ingredients with natural alternatives to…

Exciting News from Zurko Research! At Zurko Research they are thrilled to share a glimpse into their state-of-the-art facilities through…

Color cosmetics are a longstanding statement of appearance that have been iterated a number of times to achieve what they…

Makeup can reduce perceived age, improve first impressions and increase the self-esteem of those who apply it. For people active…

K-beauty giant Amorepacific’s says its Lipcure Beam combines lip diagnosis, care and makeup capabilities in a single device, addressing the…

The premiumisation of Asia’s makeup market is pushing the need for better quality control which Artificial Intelligence and deep learning…

Match My Makeup is the world’s leading scientific based shade finder and matching tool. We are STEM based solution that…