Google Launches AR Beauty Ads for Lip and Eye Products via TechCrunch
1 December 2023 - 0 comment
Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch…
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3 Scientific Innovations in Cosmetics Personalisation: IFSCC Exclusive via CosmeticsDesign Europe
21 September 2023 - 0 comment
This week, the 33rd IFSCC (International Federation of Societies of Cosmetic Chemists) Congress kicked off in Barcelona to welcome top…
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Estée Lauder Proves the Business Value of Augmented Reality via CIO
13 July 2021 - 0 comment
The beauty company is well positioned for retail post-COVID thanks to an AR platform that lets consumers virtually ‘try on’…
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