Rouge Sur Mesure By L’Oréal via CES

Sur Mesure Powered by Perso is an AI-powered at-home system that represents the ultimate in lip color personalization. This first-of-its-kind device allows users to create thousands of new, custom Yves Saint Laurent lipstick shades at home, in minutes.

The system is designed for long-term use, as it’s a more sustainable means of expanding your cosmetic top shelf. It’s not about the millions or infinite shades, it’s about being able to replicate trends without having to buy a whole tube of lipstick. It’s the first time ever that a consumer can use a device to create their own shade every day.