At-home Alternatives: ANSWR Seizes ‘Home Salon’ Beauty Opportunity in Asia via CosmeticsDesign Asia

31 August 2023

CEO of ANSWR Beauty is aiming to expand its vision as a comprehensive ‘home salon’ beauty line to the Asian market. The Finnish brand launched its hair care products in the Asian market three months ago through an exclusive deal with Sephora.

Founder and CEO Georgiana Grudinschi told CosmeticsDesign-Asia​ that Asia’s beauty market represented an “important opportunity​” for the start-up: “Asian consumers are very beauty oriented and conscious. Asia is a very tough, super competitive market that’s five steps ahead. Keratin treatments are quite popular here as well and I think an at-home alternative will catch their interest.”

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