Types of Sources

Beauty Has a Role to Play in ‘Female Empowerment’ for the Over-40s: Avon via Cosmetics Design-Europe

The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.

Earlier this year, Natura-owned Avon released findings from its The Power of Ageing​ report that indicated 72% of women worldwide were now focused on looking healthy rather than young​ after the COVID-19 pandemic.

Findings from the Avon-commissioned Censuswide survey of 7,000 women across the globe also showed 67% and 64% said their confidence and self-esteem was improving with age.

Read more…

Recent Posts

Women’s newly liberated expression redefines codes of beauty via Premium Beauty News

Kristel Adriaenssens Milet 1 April 2025 Social intelligence company Dynvibe, which specialises in behavioural marketing…

35th IFSCC Congress to take place in Cannes under the theme ‘Future is Science’ via SpecialChem

26 March 2025 The 35th IFSCC Congress will take place in Cannes from September 15…

CAIOME (Cosmetic AI + Microbiome) via Cosmoprof Awards

This AI-powered skin diagnostic device uses bio-optical technology alongside AI algorithms to analyze the skin’s…