Types of Sources

Beauty Has a Role to Play in ‘Female Empowerment’ for the Over-40s: Avon via Cosmetics Design-Europe

The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.

Earlier this year, Natura-owned Avon released findings from its The Power of Ageing​ report that indicated 72% of women worldwide were now focused on looking healthy rather than young​ after the COVID-19 pandemic.

Findings from the Avon-commissioned Censuswide survey of 7,000 women across the globe also showed 67% and 64% said their confidence and self-esteem was improving with age.

Read more…

Recent Posts

Meet the awesome exhibitors of Cosmetotest Day 2 – May 15 2025

The Annual International Professional Symposium returns in 2025! Live or Online Register: click here Organized by Cosmet’in Lyon and Skinobs, Cosmetotest…

Meet the awesome exhibitors of Cosmetotest Day 1 – May 14 2025

The Annual International Professional Symposium returns in 2025! Live or Online Register: click here Organized by Cosmet’in Lyon and Skinobs, Cosmetotest…

Discover the Cosmetotest Day 2 program – May 15 205 – Live or online

The Annual International Professional Symposium returns in 2025! Live or Online Register: click here Organized by Cosmet’in Lyon and Skinobs, Cosmetotest…