Since at least 2021, the benefits of cold for the skin have been among the most discussed topics on social networks, with beauty influencers sharing their ice-cold tips that combine the effects of cold with those of well-known skincare ingredients like aloe vera or cucumber.
Cold Remains One of Beauty’s Hottest Trends via Premium Beauty News
2 March 2023
Have ice and cold become the ultimate beauty boosters?
From promoting radiance, firmness, and blood circulation to battling puffiness, dark circles, wrinkles and even dilated pores: the benefits of cold seem innumerable when it comes to beauty and cold continue to make a fuss on social networks since last year’s craze for “ice globes.”
Of course, the trend has attracted the attention of brands!
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