The B2B Beauty Industry Tradeshow was back in full force this year, serving the cosmetics and personal care industry with exhibitors and education from every sector. Here, I’ve put together a quick count-down list of highlights from the show.

On Day 1 of Cosmoprof North America, Correy Huggins of Ready to Beauty sat down with Romina Brown of Strategic Solutions International in an educational session called The Brown Paper: What You Need to Know about Multicultural Beauty and its Consumers. These 5 quotes are just a small sampling of the data-backed insights Romina shared during their conversation:

• “Black owned brands are now the drivers of growth for key retailers! The growth comes from disrupters, innovative brands, founder led brands.”
• “Color cosmetics, [especially] lipstick and lashes are selling well at beauty supply.”
• “It matters to these women whether a brand is black owned. Results matter most; but she looks for product to be delivered to market in an authentic manner.”
• “A lot of women are tired of natural and might consider chemically altering their hair.”
• “Styling flexibility, the ability to go back and forth between curly and straight without altering your curl pattern, [is the greatest unmet need in multicultural beauty].”

Read more…

By Deanna Utroske – Jul 15