Cosmoprof North America 2022: Trends, Takeaways, & Technologies by Deanna Utroske

The B2B Beauty Industry Tradeshow was back in full force this year, serving the cosmetics and personal care industry with exhibitors and education from every sector. Here, I’ve put together a quick count-down list of highlights from the show.

On Day 1 of Cosmoprof North America, Correy Huggins of Ready to Beauty sat down with Romina Brown of Strategic Solutions International in an educational session called The Brown Paper: What You Need to Know about Multicultural Beauty and its Consumers. These 5 quotes are just a small sampling of the data-backed insights Romina shared during their conversation:

“Black owned brands are now the drivers of growth for key retailers! The growth comes from disrupters, innovative brands, founder led brands.”
“Color cosmetics, [especially] lipstick and lashes are selling well at beauty supply.”
“It matters to these women whether a brand is black owned. Results matter most; but she looks for product to be delivered to market in an authentic manner.”
“A lot of women are tired of natural and might consider chemically altering their hair.”
“Styling flexibility, the ability to go back and forth between curly and straight without altering your curl pattern, [is the greatest unmet need in multicultural beauty].”