The clean beauty market, according to the firm Brand Essence, was estimated at ~US $5.44 billion in 2020 and is projected to accelerate by a CAGR of 12.07% from 2020 to 2027 to reach ~$11.56 billion. Recent moves in this market across regions support this fast-forward direction.

See archived: [podcast] Defining Clean Beauty

Major Moves in Clean Beauty

Credo Beauty, for example — a pioneer in this space — just acquired clean beauty retailer and creator Follain. Regarding the deal, Tara Foley, founder and CEO of Follain, said, “This is … an important moment in the evolution of clean beauty. We believe this will strengthen the mission-driven beauty movement by creating the single leading clean beauty retailer, and standard bearer, that the industry needs.”

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