During the home test, a community online is set up to collect the instant feedback of consumers

Objective : to collect insights and illustrative material during the home test about current product VS new formula.

• Perceived benefits
• What is liked / disliked
• Instant feedbacks
• Uploading of video and pictures of consumer experience

Access of feedback in real time.

• Participants can record a video response directly on the platform from any device.
• The video is then automatically transcribed into text.
• Generation of constantly updated insights via an insight view console.

Methodology.

• Inclusion of consumers in an online community
• Collect of feedback every 3 or 4 days
• At least 1 video by member to illustrate user experience

Example of a study design

Consistency a new formula with a new concept VS the current product (innovation / renovation)

Mixed qualitative / quantitative approach

Contact 

SABINE KIESER – 05 53 03 97 44

s.kieser@imasens.fr

https://imasens.fr/