During the home test, a community online is set up to collect the instant feedback of consumers
Objective : to collect insights and illustrative material during the home test about current product VS new formula.
Access of feedback in real time.
Methodology.
Example of a study design
Consistency a new formula with a new concept VS the current product (innovation / renovation)
Mixed qualitative / quantitative approach
SABINE KIESER – 05 53 03 97 44
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