How AI technology is changing consumer habits via Mintel

With ChatGPT taking the internet by storm, technology is front of mind for both consumers and brands. Consumers are excited about new developments in the virtual space, and are eager to test AI tools and products out themselves, while brands are seeking ways to apply new Artificial intelligence (AI) tech in order to grow their businesses. In this blog we explore how AI technology is changing consumer search habits online, and what impact it will have on consumer behaviour.

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