Park Hyunsun, CEO of Korean cosmetics brand Lavien, shares her perspective on current K-Beauty trends, as well as the top spots to shop K-Beauty and get inspiration for your products. 

Another place to get insights on the latest K-Beauty products and trends is at in-cosmetics Korea. Happening in Seoul on 12-14th July and featuring the K-Beauty Inspiration Zone, this should be your first stop in Korea. 

The unprecedented pandemic brought the global beauty market to a standstill for 3 years. Finally in 2023 we see the return of the beauty and personal care as the world recovers.  

Korea was one of the last countries to stop wearing masks, so we see completely different trends in K-Beauty vs the rest of the world.

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