Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.

A new review published in the Journal of Cosmetic Dermatology ​has suggested that custom cosmetics innovation will become the “centrepiece” ​of the K-beauty industry in the post-pandemic market.

“After the COVID-19 pandemic, the advanced product consumption market due to the popularisation of customised curation services for cosmetics in Republic of Korea is expected to develop in the future, growing into the centrepiece of the beauty industry.”​

The review, published on August 30, postulated that the rise in demand for customised cosmetics was due to the changes in consumer patterns triggered by COVID-19.

“In recent years, the sensitivity and interest in health for lifestyle of health and sustainability have increased due to the aftermath of coronavirus infections and the strengthening of the efficiency of individual genetic tests, and more consumers are looking for customised cosmetics.”​

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By Amanda Lim- 26-Sep-2022