New research by Nature and Bloom has revealed the 10 most skin care-obsessed states in the United States, based on how frequently each state is searching for skin care products and search terms using Google Keyword Planner.

New York ranks as the state most interested in skin care with 442 searches per 100,000 people. New York topped the list with the highest search levels for skin care terms related to cleansers, exfoliators, eye creams, moisturizers, serums and toners of all 50 states.

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