An Esthy’s guide to hydration via Skin Inc

Hydration is often an unsung hero in skin care, overshadowed by actives like retinoids or exfoliating acids. Yet, water content within the skin is a cornerstone of healthy function, resilience and appearance. In fact, without adequate hydration, the skin’s ability to heal, protect and perform its many roles is compromised – leading to a range of concerns from acne and sensitivity to premature ageing.

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