Cosmetics brand recently launched its first augmented reality app.

Beyond Radiant marks Black Radiance’s inaugural foray into the tech space, offering an immersive AR experience.

Utilizing technology, Beyond Radiant immerses users into a “digital cosmos” surrounding four avatars inspired by Black trailblazers such as NASA Astronaut Jessica Watkins and record-breaking ice skater Starr Andrews.

There are four avatars: The Boss Babe, The Champ, The Creator and The Innovator. Each avatar tells a story of ambition and success, inspiring users to embrace their unique beauty and strength while bridging generations, said the company.

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